Quality is as Important in Marketing as it is in Software Development

Posted by Jamie Turner on Wed, Apr 03, 2013 @ 07:13 AM
In this guest post, Jamie Turner, CEO of 60SecondMarketer.com, explains why quality, strategy and execution are all just as important in the marketing world as they are in software development.
If you’ve been hanging around SmartBear long enough, you know we’re very focused on the issue of quality. After all, we’ve created an entire company around the concept, so you could say we’re a bit obsessed with it.[/color-box] ________________________________ SMASHING MAGAZINE

The Collective Legal Guide For Designers (Contract Samples)

By Veronica Picciafuoco                      April 3rd, 2013 Rule number one for designers of all kinds: use a contract. Sometimes, this is easier said than done. Should I use a service agreement? A retainer? A licensing contract? _____________________________________________________


Less Time, More Money, Mentoring at Accelerators, Incubators


When Jessica Kim emerged from a Chicago-based accelerator last summer, her four-year-old business had some fresh thinking behind it… “Lean startup” has become all the rage at incubators and accelerators as it has elsewhere in the tech world. At the accelerator, Kim learned the lean-startup way of doing things: _____________________________________________________________________


Richard Branson on Community Building to Grow Your Business


When you’re launching a startup, one of your first tasks is to identify potential customers and learn about their needs. ______________________________________________________________________ COPYBLOGGER

3 Ways Your Website is Losing Readers

by Jerod Morris The last time you got into your car, did you notice if your wheels were properly aligned? My guess is that 99.99% of you didn’t even consider it. And if you did, would you really know how to check anyway? But it’s an important question. Wheels being out of alignment can decrease gas mileage, reduce the longevity of tires through uneven wear, and make handling the car more difficult. You might even say that it can cost you in traffic. The same is true for your website______________________________________________________________ PROBLOGGER

4 Key Stats to Monitor the Health of Your Blog

Written on 4/4/2013 at 8:04 am by Shayne As a blogger spare time can be pretty hard to come by. Your focus, as it should be, is about creating great content and engaging with your community — leaving little capacity for the ‘other’ things that need to be done. Add the fact that a lot of us prefer to leave the numbers and bean counting to the accountants and statisticians, it’s no surprise that a lot of the bloggers I speak with have little or no idea about the statistical health of their blog. _______________________________________________


A Short Guide to Writing Good Copy

by Kelton Reid The term “style” is thrown around a lot by writers, but it’s a misnomer for copywriters because “style” doesn’t work in the extremely short attention economy of the internet. Good copy isn’t necessarily “stylish.” But copy that establishes trust, authority, builds relationships, and gets people talking, sharing, and buying is in high demand….more _____________________________________________________________


How to Write Copy Like Google

by Demian Farnworth

Have you ever wondered who writes copy for Google … who puts together the words on the landing pages or in the video scripts for products like Gmail, Google+, Analytics, or Nexus? Of course you don’t (unless you’re a copywriter). Because it doesn’t matter. You just want the product.   _____________________________________________________________

For discussion I invite you to email me

Dan Norris

Small Business Consultant

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