Renegade Marketing-An Oasis In The World of Internet Marketing






What Is Marketing?   http://en.wikipedia.org/wiki/Marketing

According to Wikipedia Marketing is the process of communicating the value of a product or service to customers. Marketing can sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing.

What Is Internet Marketing?   http://en.wikipedia.org/wiki/Internet_marketing

Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope[citation needed] because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under Internet marketing.[1]

Traditional Marketing 

Overview of Traditional Marketing

Expert Author Jeff Blackwell

Marketing - A Juggler’s Art:
Marketing, in more the one way, is like juggling. This strange analogy will become crystal clear if we take a close look at it. Just like the juggler the marketer too has to do these things to thrive in his business: first, he has to hook his audience; gain their attention through several jazzy tricks; and then hold their attention by still more innovative juggling. All this he has to achieve without losing balance, focus or steadfastness in the art, the industry, in the marketer’s case. In short, marketing is all about alluring, attracting and holding a collection of customers for your Company’s welfare.
The Purpose Behind:
To quote the American Marketing Association’s definition, it is “an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. If one dilutes all the verbosity and looks at it, marketing means “selling” a product. This is the prime purpose behind any kind of marketing. The “selling” is accelerated with the help of properly chalked out plans called marketing strategies.
Factors that Influence:
With “selling” as the ultimate goal, marketing strategies are influenced by two basic factors: first, acquisition of customers; second, retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales.
Traditional Marketing:
With the world changing at every nanosecond, marketing is also reeling under a whirlwind of change. New modes of marketing like e-marketing and online marketing have evolved. Yet traditional marketing still holds sway with many corporates. Traditional marketing operates based on the following strategies.
The Four Ps- Worship them:
The ‘Four Ps’ or the ‘marketing mix’ is a cliché with every marketer. Formulated by Jerome McCarthy, the ‘Four Ps’ refers to the four factors that a marketer has to consider before launching a product or offering a service. The marketing mix comprises of Product, Price, Promotion and Placement. In McCarthy’s assessment, first and foremost comes the Product-its production and management; second, the process of fixing an affordable price; third, the promotion of the product which includes advertising, branding etc and finally fourth, the placement or distribution of the product, its retailing and the process by which it reaches the customer. All these four elements have to be decided and well planned before pitching into any product launch.
Segmentation- Categorize your audience:
In traditional marketing, the market is segmented into many subsets or segments depending on geographic, demographic, psycho graphic and behavioral variables. Each segment is homogenous and responds in a particular way to a particular marketing strategy. Small segments are considered as ‘niche’ markets or ‘specialty’ markets. A product is aimed at a particular segment and is launched only after thorough market research and consumer research on the segment. This assures the marketer that he is not bungee jumping but walking safely and securely on a well-laid road. Hence a product that is not needed by that particular segment is not produced. This deep analysis of the target segment is called ‘depth segmentation’. While the study of the target customer’s behavioral traits, nature, lifestyle etc is called ‘Buyer’s Profile’. With all these the marketer draws a marketing plan, which is fully geared to reach the target consumer.
Other aspects:
Traditional marketing, unlike New Marketing, is Company-focused and product-based. It intends only to increase the visibility of the Company and its brand. The message conveyed to the customer is Company-controlled and motivated unlike in new marketing, which is Consumer-focused and attuned to consumer’s interests. The Company becomes the active participant while the consumer fades into the inactive and passive zone. A marketer, adopting the traditional method, will use his product’s USP (Unique Selling Proposition) to market it. USP is that unique feature which is exclusive to a particular product from a particular brand. With less number of competitors, USP-marketing is a very novel method. But in today’s world every other brand has all the features offered by its competitor. Hence the glamour of USP-marketing is fading away.
Advertising and Promotion:
Marketing plans and strategies finally end in advertising. For it is advertising which exposes the product to the world and places it in a platform for the target customer to view. It gives the product visibility and helps boosts its sales. Advertising, in general, can be classified into two trends: Above-the-line (ATL) and Below-the-line (BTL). ATL covers all the advertising done through media. BTL stands for all the promotions- public relations, sponsorships, merchandising etc. In traditional marketing mostly ATL is practiced. The following media are the ATL modes of advertising:
Print Medium: Newspapers, Magazines, Yellow Pages, Posters and Billboards.
TV & Radio: All kinds of TV and Radio spots
Other Communications: All kinds of mailers and leaflets
Traditional Marketing - Is it valid today?
When the world shifts gears and operates in a faster pace, it is advisable for us also to follow its lead and take up the trend. Traditional Marketing, say many market analysts, fails to work in today’s world. The brand recall is very minimal as the customer is exposed to a variety of brands. Moreover, as every other brand is as good as its competitor, there is no particular reason for the consumer to opt for a particular brand. That’s why today’s marketer aims at 360-degree marketing - an all round marketing strategy covering all the available modes and aimed at constant brand recall. This is where online marketing offer a lot of hope for the marketer as the web reaches out to the prospective buyer in a fastest pace possible. With all these around, the question of whether traditional marketing is valid today rises.
Maybe one can nullify this question by a few well-grounded answers: Traditional Marketing is adjudged as the best method according to a national survey conducted in 2005 in the U.S. jointly by Harris Interactive and Public Relations Society of America. As per the survey, most of the general public, Fortune 1000 businessmen and Congressional Staffers voted the traditional method of marketing as the best method. Though the year 2005 belongs to a dead past now, the statement by the reputed marketer Mr. Wilson will put an end to doubting queries: ” Traditional Marketing helps because people still view them”.
Jeff Blackwell is the founder of http://www.SalesPractice.com, an online Sales Training community that assists sales practitioners in mastering the art of sales by providing professional sales training resources including a collection of leading articles, sales script book, industry source book, and sales forum.

Article Source: http://EzineArticles.com/?expert=Jeff_Blackwell

  
Leading Edge Technology Internet Marketing Techniques

Many articles are available on the subject of future technology that will affect internet marketing techniques.
Consider a web search to identify articles by category.

Attraction Marketing is the use of marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it. Reverse Marketing is the same concept of Attraction Marketing.

One of the most successful developers of Attraction Marketing techniques for the internet is Ann Sieg.
Ann has worked more than 19 years to learn from experience and to now share her knowledge with thosethat are interested. I highly recommend.Ann‘s excellent strategy document on this very exciting technology that I believe will revolutionize the network marketing industry! I consider this strategy document to be the most useful approach to internet marketing that I have read since college days! If you are serious about marketing on the internet then in my opinion this is a must read document…along with Ty Tribble‘s Blog SecretsAnn and Ty have teamed up to bring new, successful horizons to internet marketing…no longer is it necessary to pursue in your face, harassment, do I have an opportunity for you techniques…now you can get prospects to come to you because you are attracting them…with your information, knowledge, and sincere desire to help them.      

The Renegade Network Marketer:  

Today’s Internet Marketing Strategies To Die For!






If you would like to build your business with the latest marketing techniques including proven Attraction Marketing strategies, I am really impressed with Ann Sieg’s excellent work for several years that has made her an earnings and technology leader in internet marketing. Ann has 19 years of direct sales, mlm and network marketing experience which have given her the insight to build a $200,000 per month income and to teach some 350,000 others how to use her strategies.

Marketing myths are analyzed in Ann’s  “The 7 Great Lies Of Network Marketing:” You can see it here…

http://dannorris.the7greatliesofnetworkmarketing.com/ .

The reasons that I recommend that you read Ann’s work are that if you really want to be successful, this information can help you avoid severe pitfalls that many may lead you into
your business being unsuccessful as so many network marketing businesses experience

Then read the following document which will open your eyes to today’s technology and show you why traditional marketing techniques may not get you in front of enough people for you to achieve your life’s career and personal dreams. I just read this for document for the second time…and enjoyed it more than the first time. This is an outstanding strategy manual…

The Renegade Network Marketer:

The reasons that I recommend that you study Ann’s work are that you can take advantageof the time and experiences of a very experienced master at internet marketing …and learnfrom her mistakes and successes. You will be extremely happy that you invested good time to read all of this…it could change your entire marketing outlook for
your business.

 

The 7 Great Lies of Network Marketing

If you would like to build your business with the latest marketing technologies…including understanding the myths and untruths about building an Internet Marketing business, I am really impressed with Ann Sieg’s excellent work for the last several years on “The 7 Great Lies Of Network Marketing:” You can see it here…

 

 

The 7 Great Lies Of Network Marketing: http://dannorris.the7greatliesofnetworkmarketing.com/

The Renegade Network Marketer: http://dannorris.therenegadenetworkmarketer.com/

The Attraction Marketers Manifesto:           http://dannorris.marketersmanifesto.com/

The reasons that I recommend that you read Ann’s work are that if you really want to be successful, this information can help you avoid severe pitfalls that many may lead you into. I bet you will be very glad that you invested time reading this paper. Keep in mind that it is estimated that 97% of those involved in internet marketing have never made profits and never will. Ann invested 19 years studying the internet marketing marketplace and has developed tools that she is willing to share with you to show you how to be profitable I sincerely recommend Ann Sieg’s information and programs to help anyone to develop more effective internet marketing campaigns…and especially using her Attraction Marketing techniques.