The topic today deals with the question…if you want to succeed in your business or affiliation - can you afford not to be a Blogger - or equivalent?
And this question applies to essentially any vocation or profession…not just to internet marketers. You may be an MLM marketer, direct sales marketer, CPA, attorney, financial advisor, real estate agent, store front business owner, insurance agent, and more. And if your business is investing major amounts in tv, newspaper and radio advertising, then you also are evaluating the new consumer environment. What is this evolving environment? At the heart of this transition is the use of the internet where in 2012 there were an estimated 2.4 billion users around the world. Let’s analyze a bit.
In the past we have relied heavily on tv, newspaper, radio, and direct mail advertisement to get branding, product and service messages to the buying market. These methods are expensive, however with enough expenditures they do effectively take products and services to market. We have a major transition occurring in our communications channels, with the internet having a major impact on our buying decisions. To give you an idea of the effectiveness of different marketing channels here is a recent analysis of SMB Marketing Channel Effectiveness Ratings. For full legible details go to the larger chart with the link.
We can see that SEO, Online Display Ads and Social Media have displaced direct mail and print ads which includes the newspapers and magazines. At the top of the list is Person-to-Person contact as it should be. And with the internet now about 20 years old, where do you think we will be in electronic communication in 10, 20 and 50 years from now. Hard copy may be a thing of the past.
Today we have proceeded to be a society of electronic communicators, using many different devices, being very busy and with very little time to devote to a subject…we now decide online in seconds as to whether something is worth our time or interesting…and we may spend 10-15 minutes on any topic at the most.
Here is my question to you, if you intend to be in business either now or in the future, how important do you think it will be for you to establish your presence in the digital world? How will you communicate to others about you and your offerings? Certainly personal contact will continue to be the most important method of doing business. Being involved in activities in your community and business societies are essential. I submit that it is equally important that you establish a strong presence in the electronic digital world.
As leaders in the industry of establishing an electronic marketing presence, I recommend strongly the concepts of Ann Sieg in Attraction Marketing and Ty Tribble in the art of Blogging. Attraction Marketing and Blogging can be effective in many ways and I submit that these are two of the best trainers in the communications industry for you to learn from.
The 7 Great Lies Of Network Marketing:
In talking with people about their willingness to begin blogging, many have concerns that they don’t write well enough and don’t have enough time. I will write a post on this very soon.
Small Business Consultant