We are most familiar with personal direct sales situations…where the prospect and the seller meet face to face and discuss needs, wants and solutions. In a given day the number of transactions that can occur in this manner may range from as low as 0 to as many as 200…depending upon the availability of both prospects and sellers…and the demand for the products and services involved. Usually the seller has performed advertising in the form of newspaper, tv media, direct mail or other method in order to attract the prospect to the sales situation…or it could be that the seller is making cold calls for whatever the reason. The buyer is attracted to the seller because there is something about the offer that is appealing. It could be a special price or certain product…the seller has found a way to attract the buyer to consider the offer. Now do you suppose that buyers are constantly deciding that they are in the market for products and services…and go online to search out their options to purchase? The data says that most shoppers have checked out their options online before buying. Suppose that you could expose your products and services to 10 times the number of prospects that you are doing today. Would that be a good thing for you and your business? Ok…
The topic today is…”Are Prospects Looking For You? Attract Them With A Blog!
Are you beginning to get the message about the value of blogging? For clarification, blogging is part of a marketing system that provides valuable, educational and entertaining information to viewers on the internet by using attraction marketing or content marketing messages. If viewers become interested in the content of your messages…they will tell you by offering their information and requesting more information from you. Viewers find you by the way that you identify your website and the messages that you send out from your site. And yes there is some technology involved, including copywriting…that is how to you write appealing messages, website design…how to make your site easy to read and appealing, search engine optimization….how to use keywords to gain readers…and more, and especially fine-tuning always to improve your message, your site and your system.
Recently I have focused on the subject of blogging, attraction marketing and content marketing as I am looking to connect with individuals that have interests in these topics. I invite you to continue to join me to enjoy the blogs…and appreciate hearing from you in the comments. I especially invite you to request a free copy of “The Renegade Marketer’s Manifesto” below as well as a download of “The 7 Great Lies of Network Marketing on the right side of this page.
BY Mikal E. Belicove | October 20th, 2011
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur.
Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box. Fact is, according to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey.
3 Ways to Make a Killer Impression Online (Infographic)
BY Kathleen Davis | July 10th, 2013
You can’t ignore your web presence if you want to get noticed by potential customers, but
simply being active online isn’t enough.
According to research compiled by Reach Local, an online marketing firm, 97 percent of consumers conduct online research before making a local purchase, and 90 percent say online reviews influence their buying decisions.
More than 350,000 people from around the world have read the The Attraction Marketing Manifesto by Ann Sieg. Ann is the leader in the Attraction Marketing industry with her marketing strategies, comprehensive training videos on virtually every related subject, an online website with more than 500 people participating, 3 levels of on-going training to take you to the level of performance that you choose, daily and weekly training calls by a highly competent staff, and questions and answers for your specific needs.
I have chosen to work with Ann and her industry leading Blogging Partner Ty Tribble…to develop my skills and my sites. If you think that this could help you then request one of these publications and understand what is involved. You will be very pleased that you did.